For founders who refuse to
compromise the craft.
Real margin math, rush-hour kitchen workflows, and honest playbooks for independent cafés, roasteries, and bakeries. Zero corporate filler.

Field Notes & Strategy·September 2026·6 min read
Why the Best Café in GK-1 Doesn’t Want QR Codes on Tables (And Why They Are 100% Right)
A conversation over an exceptional pour-over at Zirafah Specialty Coffee in Delhi taught us what BeanThere is actually building - and why third-wave coffee should never be forced into generic restaurant tech.
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Margins & Money·September 2026·5 min read
The ₹500 Delivery Illusion: What Swiggy & Zomato Really Cost Independent Cafés
Headline commissions claim 22%. By the time platform levies, unclaimable GST, and co-funded discounts clear, your kitchen keeps just ₹63. Here is the unvarnished rupee-by-rupee ledger breakdown most founders never see.
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